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What is Hologram? |
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Hologram is an image registered with use of
coherent laser light. It allows to preserve the 3-D information of a
holographic subject. With a single source of white light, the image
is "played back" and appears in 3-D exactly as it was registered in
the studio. Image can project deep inside, or "stick" out of the
picture. Virtually impossible to copy and displaying unique visual
effects, they present themselves as an unbeatable security solution
for brand protection and brand promotion |
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Why Holograms should be
used? |
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The
reasons for using holograms and holographic products are as follow
1. Impact: Holograms are eye-catching and will be looked at
significantly longer than other graphic
mediums. If a customer name
or logo or slogan is on the hologram, the message is enforced.
2. Pass Around Value: people are impressed by the good holograms and
are likely to bring them top
attention of colleagues and associates.
3. Retention: people tined to keep good holograms. even we received
call from those persons that after
6 months or one year after they
had been given our visiting cards wearing holograms. Do you think
that a pen or Calendar or a diary can do this We do not think so.
4. Security: holograms are virtually impossible to duplicate and to
produce by average criminals.
Therefore, they have become the
integral part of many government and commercial security
programs.
They have been applied to documents, currency, ID cards and product
labels. To further detect the counterfeiters, the holograms
manufacturers, have added sequential, hidden text and other covert
features to their security holograms. That's why it is said that's
Security hologram is a unique optical security device that has
combined the Physics and Optics to create a three dimensional image
on a two dimensional surface that is used to protect the genuineness
of the brand name and authenticity of a product against the
spurious/ imitations/duplicates.
5. Commercial Reasons: Holographic products, commercially,
constitute a very unique market in them selves. They are sold in the
market as retail products. e.g. Greeting cards, Direct-mail
literature, collectibles, trading cards, packaging and displays etc.
6. Promotional reasons: holographic materials and its allied
products catches the attention of the prospects. Actually, they
diffract the seven colors of the spectrum when the light falls on
them. The unique three dimensional images and coolers inherent to
the products never let anybody go without look that is significantly
longer then any other medium. Once applied to the product, the
apparent value of the product is elevated no matter which way you
look at it |
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Who can use the
Holograms? |
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Every Industry and any industry can use the Holographic products to
enhance the image of their brands in the market as an genuine and
authenticated brands. They are used for attractive product
packaging, security applications (they are almost impossible to
counterfeit), fancy gifts, etc. Holograms are new media of 3-D art,
registration of priceless artifacts, etc. They are also used in new
technology aircraft, automobiles, etc. A few leading companies are
also working on Holographic video and TV systems. For your quick
reference, some of the industry segments where Holograms are used
very frequently are as follows:
* Chemicals/Detergents, Fertilizers, Seeds.
* Building Material/Hardware.
* Fine jeweler/Watches.
* Aircraft/ Automotive & High Technology/Engineering Spares &
Machine Parts.
* Electrical/ Electronic Appliances & Components.
* Sporting goods, Toys, Gifts/novelties.
* Recording Media (Music-Diskettes/CDs, Cassettes/Tapes/Software).
* Clothing Hang-tags, Branded fashion wear & Accessories.
* Vehicle Registration/ Driving Licenses, Fare Charts.
* Certificates (Mark-sheets/ Degree/ Diplomas).
* Valuable/ Secret/ Confidential Documents & Envelops.
* Security/ Financial/ Surety Instruments/ Bonds/ Share
Certificates.
* Books/ Publications/ Copyright Sales Literature.
* Loyalty/ Reward/ Vouchers, Passes.
* Stored value Phone Cards.
* Bank Checks/ Draft/ Guarantees.
* Credit Cards/ Membership/ ID cards.
* Computer Peripherals.
* Stationary Products.
* Automotive Components.
* Pass-port/ Visa.
* Excise Revenue Stamps.
List is ever growing & expanding.
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